Vol. 2 No. 02 (2023): Journal Of Entrepeneurship and Strategic Management

Articles

• Pengaruh E-Marketing Terhadap Brand Image Dan Dampaknya Terhadap Purchase Intention (Survei Pada Cafe di Kabupaten Garut)

  Syifa Robiath Ulfha, Tinneke Hermina, Novie Susanti Suseno

  51-58

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  Abstract Views: 42, PDF Downloads: 10, DOI : https://doi.org/10.52434/jesm.v2i02.171
  
• Analisis Efektivitas Penggunaan Learning Management System (LMS) Pada Masa Pandemi Di Universitas Garut

  Novi Andini, Tinneke Hermina, Oktri Mohammad Firdaus

  59-70

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  Abstract Views: 32, PDF Downloads: 5, DOI : https://doi.org/10.52434/jesm.v2i02.237
  
• Pengaruh Revitalisasi dan Motivasi Pedagang Terhadap Efektivitas Perdagangan di Kecamatan Samarang Kabupaten Garut

  Toni Hari Sugiharto, Oktri Mohammad Firdaus, Aceng Ulumudin

  71-79

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  Abstract Views: 24, PDF Downloads: 5, DOI : https://doi.org/10.52434/jesm.v2i02.240
  
• Pengaruh Electronic Word of Mouth di Media Sosial Instagram Terhadap Keputusan Berkunjung Ke Pemandian Air Panas Tirtagangga Cipanas Garut

  Ahmad Syarif Munawi, Syahril Maulana Yusup, Tatang Mulyana, Deri Alan Kurniawan

  80-86

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  Abstract Views: 26, PDF Downloads: 4, DOI : https://doi.org/10.52434/jesm.v2i02.242
  
• Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Rokok GG Mild Pada PT Gudang Garam Garut

  Dimas Taupiq Agistryadi, Budiman Budiman, Hilman Rismanto

  87-97

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  Abstract Views: 51, PDF Downloads: 10, DOI : https://doi.org/10.52434/jesm.v2i02.241