HAPSOH, Mutia Dewi; HERMANA, Dody; SARI, Intan Tenisia Prawita. Pengaruh Celebrity Endorser Terhadap Purchase Intention Pada Vivo Indonesia (Studi pada Mahasiswa/i Fakultas Ekonomi Universitas Garut). Journal of Entrepreneurship and Strategic Management, [S. l.], v. 1, n. 02, p. 89–99, 2022. DOI: 10.52434/jesm.v1i02.122. Disponível em: https://jurnal.pps.uniga.ac.id/index.php/jurnalmanagement/article/view/122. Acesso em: 17 apr. 2026.