Agistryadi, D.T. et al. 2023. Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Rokok GG Mild Pada PT Gudang Garam Garut. Journal of Entrepreneurship and Strategic Management. 2, 02 (Oct. 2023), 87–97. DOI:https://doi.org/10.52434/jesm.v2i02.241.